Golden Acorn Award 2016 winner Danny Becton


Congratulations Councilman and Neighbor, Danny Becton!

People have asked, “Why do you volunteer? Why did you run? Are you crazy?”  Danny Becton’s answers were simple. “I care, I want the best for our Deercreek community, the Southside and the City of Jacksonville. I want the best now and for the future of my family and friends. And no I am not crazy!” Spending time in Councilman Becton’s office at City Hall as well at his Baymeadows office gives one some insight into how much energy he has for the day ahead. He’s learned to juggle a lot of balls in the air and knows how to balance his day among vendor appointments, council meetings, e-mails and constituents’ inquiries, not to mention his family life. His work and volunteer efforts abound! 

Danny is the President and founder of Planogramming Solutions, Inc., an international outsourcing Retail Space Management Solutions Company founded in 1991 here in Jacksonville, Florida. Prior to starting his company, he moved to Jacksonville in 1985 working for Winn-Dixie Corporate after graduating from Valdosta State University, with   degrees in Business Management & Management Information Systems. First living in Mandarin, Danny and Linda later settled in Deercreek in 1999; this past June, they celebrated their 17th year in our community. 

He has served the City and the Southside community for many years through various community groups and appointments, beginning with the founding of Better Baymeadows Inc., a Public/Private Partnership with the FDOT. He has also served on School Advisory Committees (SAC) in the schools that his daughters attended at Mandarin Oaks Elementary, Twin Lakes Middle, Mandarin High and Atlantic Coast High Schools. Danny was nominated to the Citizens Planning Advisory Committee “CPAC” for District 3 and approved by the Mayor as the primary representative for our community. Since 2007 until 2015 Danny served District 3, chairing the Growth Management and Transportation committee. In 2012, Danny was appointed by the Jacksonville City Council to the TRUE Commission (Taxation, Revenue & Utilization of Expenditures), and in 2013 to the JIA Area Re-Development Agency Board. From 2008 Danny served on the Board of the Deercreek Homeowners Association as a two term President and six-term Treasurer up till 2015.

Whatever project Danny tackles, he digs in, which includes research and a thorough evaluation in order to present a recommendation. Several years ago, Deercreek’s biggest project was road repaving throughout the community. Having poor road conditions, insufficient cash reserves and an economy in one of our country’s worse recessions, Danny took on this challenge which the community had been struggling with for years.  After analyzing the HOA’s problems and the need for new roads, Danny was responsible for researching an interim paving process that would extend the life of our current road infrastructure as an alternate solution until the ultimate solution could be implemented. This interim plan would be implemented without a special assessment and most importantly would build future reserves to provide for the normal repaving of our community beginning in 2017, again, without a special assessment. Danny led this five year project for the community, mapping out the roads, preparation of proposals and lastly always making the Board feel unanimously comfortable with their decisions. As a legacy, Danny was the fiscal disciplinarian on our Board who did not like wasting money, he fine-tuned many policies and procedures leaving us financially capable for years to come.

In 2011, Danny was instrumental in leading the effort to “re-district” the Southside which led to the creation of our new District 11 and he’s now the first elected City Councilman for that area. What is so important about redistricting, you might ask?  

Our community was part of the Beaches district, having a beaches representative, whose emphasis was on the Beaches. Danny observed the old district was not beneficial to the Southside community and realized the need to get our district separated from the beaches. This means the Southside would be represented independently, which is best since major growth is expected in the Southside area in the years to come. As the new District became a reality in 2015 with him serving as it’s first City Council member, we have a home run for the Southside! Danny’s first year committee appointments included serving on the Finance and Land Use & Zoning Committees, the Value Adjustment Board, Chairing the Tower Review Committee, and the Council liaison to the City’s 'Self-Insured' Health Insurance Committee. 

For 2016-2017, Danny was selected for a leadership role on the Council with his recent appointment as Chair of the Land Use & Zoning Committee (LUZ); he will also serve on the Rules Committee. In addition to these standing committee assignments, Danny’s appointments include the City’s Group Health Insurance Committee, and the Northeast Florida Regional Council for the coming year.
Danny and his wife Linda have been married for 23 years and have two daughters, - Ashlyn who is now a TV Multimedia Journalist Bureau Reporter in Thomasville, GA for WALB NBC/ABC and Lauren who attends Stanton in the IB program as an upcoming sophomore.
We thank Danny for his years of work in our community as well as his countless years of involvement with the civic side of Jacksonville. We have seen many fruits of his labor and no doubt will continue to share the benefits for years to come. The Home and Garden club is proud to select Danny Becton as the Golden Acorn Award winner for 2016.

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